The Cannaverse
Nighttimes partnered with Youngworld VC’s and the marijuana producers at HiTech to produce this wild metaverse.
The marijuana Metaverse serves as a marketplace, reward-based video game, and digital collectible series. The artists at Nighttimes were granted creative freedom to brand the metaverse, design the digital assets, and advertise this immersive experience.
Nighttimes created 10,000 unique digital assets through a generation process: we designed a modular set of attributes before feeding that library to a sorting script.
This generation method allowed for nearly-infinite model variations and an efficient look development process. Our designs were catered toward spatial computing, meaning collectibles could be enjoyed on platforms like the Apple Vision Pro.
